9 iOS Development Podcasts You Should Be Listening To

I actually listen to almost every episode of all of these iOS development podcasts. Having a 1 1/2 hour commute each way makes it easy. I play everything at 1.75 speed and use the cool Smart Speed feature of Overcast to make it happen. These aren’t the only podcasts I listen to (Free Adnan! maybe…), but they are the ones focused on iOS development.

In no particular order…


 

Appmasters PodcastAppmasters

I love Steve’s energy and he has a way of getting some great guests. More of a marketing podcast than some of the others. It also hits on the journey, both triumphs and struggles, of getting an app to market and beyond. It focuses on all things mobile, so you get both Android and iOS.


 

Core Intuition PodcastCore Intuition

Daniel Jalkut and Manton Reece have been Mac developers for a while and it’s nice to listen to a podcast with that kind of experience behind it. They rarely interview anyone and mostly just talk about their thoughts on the iOS and Mac ecosystem, often hitting the hot topics of the week.


 

The App Guy PodcastThe App Guy

Just one listen and you can tell that Paul loves doing his podcast. He, along with Steve from Appmasters, probably put out more quality podcasts than anyone. Paul keeps finding great guests and digging in to their app story. He has a great segment where he asks the guests for an app idea, often fleshing out something that will get your mind thinking of something you could do.


 

Developing Perspective PodcastDeveloping Perspective

David Smith must not sleep. But when he does, he probably still cranks out at least one app update. His podcast is never over 15 minutes long, so if you are looking for a quick podcast to get your feet wet, give it a try. Full of great info from a seasoned developer.

 


 

iPhreaks PodcastiPhreaks

This is one I just started listening to and have been enjoying. It’s more of a panel podcast where they pick a topic and discuss.

 

 


 

iOhYes PodcastiOhYes

A good podcast that is probably the most technical on the list. They may devote an entire episode to SceneKit or WatchKit. A good listen to really dig in to a particular framework.

 

 


 

Get Up & Code PodcastGet Up and Code

I love listening to how people are working exercise and nutrition into the common sedentary lifestyle of developers. John brings a lot of energy and the podcast gives you ways to either get in better shape. Whether you are in shape or not, you can benefit from the ideas that come up on the show.


 

Entreprogrammers PodcastEntreprogrammers

This is a fly on the wall type of podcast. If you are more focused on coding and not building a business, this may not be the podcast for you. They talk a lot about how to promote products, email lists, and general business stuff. It’s not for everyone, but if you are trying to grow your development career, you can’t miss this one. It’s like sitting in on a mastermind groups weekly meetup. I have yet to listen to an episode that I didn’t get at least a couple of nuggets of wisdom I hadn’t thought of.


Release Notes Podcast

Release Notes

Of all the iOS development podcasts, this may be my favorite. I absolutely love the real talk about trying to make a living on the app store. Their motto is “Everything but the code” and that is as best a description as I can come up with. They hit the highs, lows, and everything in between in talking about the app store, making and selling apps.


 

If you are looking for a more exhaustive list of iOS development podcasts, which includes other types of programming podcasts, check out John Sonmez’s list.

 


Using Sensor Tower to Optimize Your App Keywords

I’m in the process of updating my app, Censor Ninja, and I thought I would give Sensor Tower a try. Sensor Tower is a keyword optimization and research service. I have used AppCodes in the past, but have been hearing many other developers talk about Sensor Tower and it’s great keyword research tools. As an indie with a limited budget, I had been hesitant in the past to give it a go with a minimum cost of $79 per month (as of 8/5/14). They do offer a free trial, which does fit my budget, so I jumped in, prepared to fry my brain with every keyword related to a censor app you could imagine.

First Impressions

After I signed in for the first time, I was impressed with the user interface. Coming from http://www.appcodes.com/, which isn’t visually appealing, Sensor Tower has a nice simple layout and easy to understand tools.

My first stop was the Keyword Optimization tool, which told me my keywords were optimized correctly. I have worked hard on my keywords and know most of the tricks to maximizing how many you can cram in those 100 characters, so no surprises there. However, I know many developers out there that can use this tool to learn about what they are doing wrong (no spaces!). This is also a good tool to see where you rank on all your current keywords. Here’s how I ranked on my top keywords.

Sensor_Tower_-_Keyword_Optimization

Keyword Suggestions

The Keyword Suggestions tool is a good place to start a brainstorm session. I learned from this tool a few keywords that I hadn’t thought of before. It’s important that you use keywords that are relevant to your app. It wouldn’t do me any good to use ‘twitter’ as a keyword even though you can share your censored pic there because my app is never going to rank high for “share my pic on twitter”. But keywords like block, private, and mask are relevant and important for me to target. This tool can be a little intimidating with ‘seed’ keywords, weights to each keyword, and filter strength, but there is help available that explains it all fairly well.

Keyword Research

My favorite is the Keyword Research tool. Simply type a keyword or phrase and see what apps rank high for that word. If I try ‘photo censor’, my app ranks fifth.

Sensor_Tower_-_App_Marketing_and_Mobile_SEO_Keyword_Optimization_for_iPhone_and_iPad

You can also use this tool to see what apps show up for keywords or phrases you want to try. It’s important to look at the traffic, difficulty and number of apps for each keyword. I keep a spreadsheet with potential and current keywords showing this data so I can easily sort to see which keywords might be easier to target. For instance, if the traffic is 2.4, but difficulty is 1.1, this is a keyword I may want to target.

Sensor_Tower_-_App_Marketing_and_Mobile_SEO_Keyword_Optimization_for_iPhone_and_iPad

Other Features

The keyword translation module is good for research, but I would be very careful relying on machine translation with an app. It can be ok for the Spanish translation of ‘pixelate’, but bad for phrases and words that don’t translate from English well. The Keyword Spy is a nice tool for letting you compare your shared keywords with your competition. I really like be able to see the keywords that my closest competitors are using that I am not. It’s nice to see them using keywords that aren’t helping them, especially.

It’s also nice to get daily digest emails that show any changes in keyword rankings. As a developer, it’s common to work on keywords, submit to Apple, and then get caught up in the next project. It’s important to closely follow how the keyword changes you have made effect your downloads and how your rankings improve. Unfortunately, marketing you app is just as important as coding it, so no dropping the ball here.

My Killer Feature Request

I do wish there was some sort of mechanism to keep track of keywords you would like to try, but haven’t. It could also track how your keywords have changed over time. Since Sensor Tower can connect to your dev account, it can pull in your downloads. All the data should be there to give you a birds eye view of what keywords are underperforming along with what potential keywords could replace those. Sensor Tower is awesome at researching keywords, but you ultimately have to keep track of your keywords in a spreadsheet or text file.

Overall Impressions

Sensor Tower has an impressive feature set. Although the price can be steep for indie’s like me, I think that if you use the tools correctly and put some time into it, you should easily make up the difference in increased app sales. I’ve tried a few keyword tools and I agree with my fellow developers that Sensor Tower is the best. With several apps in the store, I will be spending quite a bit of time with Sensor Tower this week.